Privacy policy
Last updated: November 2025
At Lemax London, your privacy is extremely important to us. We are committed to safeguarding your personal information and being transparent about how we collect, use, and protect it. This Privacy Policy explains what data we collect, how it’s used, and the choices you have regarding your information.
1. Information We Collect
We collect personal information to process your orders and improve your shopping experience. The information we may collect includes:
- Personal identification details: Name, billing and shipping address, email address, phone number
- Payment information: Card details or payment method data (securely processed by our payment partners)
- Order details: Products purchased, transaction amounts, and order history
- Technical information: IP address, browser type, device information, and usage analytics collected through cookies or similar technologies
We do not store or have access to your complete credit card information. All transactions are securely processed by trusted third-party payment gateways.
2. How We Use Your Information
We use your personal data to:
- Process, fulfill, and deliver your orders
- Send order confirmations, shipping updates, and customer support messages
- Improve our website, services, and user experience
- Personalize product recommendations or marketing content (only with your consent)
- Comply with legal obligations or resolve disputes
3. How We Protect Your Data
Your personal data is stored securely using encryption and protected servers. We implement appropriate security measures to prevent unauthorized access, alteration, disclosure, or destruction of your data.
All online transactions are protected by SSL (Secure Socket Layer) technology to ensure safe data transmission.
4. Sharing Your Information
We only share your data with trusted third parties necessary to provide our services, such as:
- Payment processors (e.g., PayPal, Shopify Payments, etc.)
- Shipping and logistics partners (e.g., Royal Mail, DHL, FedEx)
- Analytics or marketing platforms (only when anonymized or with your explicit consent)
We do not sell, rent, or trade your information to any third party for marketing purposes.
5. Cookies and Tracking Technologies
Our website uses cookies to enhance your browsing experience. Cookies help us:
- Remember your preferences and cart contents
- Analyze site traffic and improve performance
- Offer tailored promotions or ads (if you’ve consented)
You can manage or disable cookies in your browser settings, though this may affect website functionality.
6. Your Rights
Under GDPR and applicable privacy laws, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal data (“Right to be forgotten”)
- Withdraw consent for marketing communications
- Request data portability or restrict processing
To exercise these rights, contact us at Officiallemax21@gmail.com.
7. Marketing Communications
If you subscribe to our newsletter or promotional emails, you can opt out at any time by clicking “Unsubscribe” at the bottom of our emails or by contacting us at Officiallemax21@gmail.com.
8. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.
9. Third-Party Links
Our website may contain links to other websites. Lemax London is not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect business or legal updates. The latest version will always be available on this page with the updated date clearly indicated.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:
Email: Officiallemax21@gmail.com
Business Name: Lemax London Ltd.
Location: 95 Ballards Road, Dagenham RM10 9AL, United Kingdom